GO AFTR IT
WHAT WE'RE AFTR
AFTR started with a simple truth: everyone is AFTR something.
It might be a goal, a comeback, a version of yourself you haven’t met yet. Movement is just one way we get there and it changes everything.
That’s why we make clothing that goes with you: not just for workouts, but for early mornings, tough days, late nights, and all the moments in between.
We believe gear should do more than just look good, it should move well, last long, and feel right every time you wear it.
Our goal is simple: to create products that make you feel ready to start, to keep going, to try again, and to be proud enough to say:
I’m AFTR it.
MOST BRANDS BUILD FOR THE TOP 1%
WE BUILD FOR BOTH
The pros.
The beginners.
The ones coming back.
The ones just starting.
We’re here to support movement, however it looks, wherever it starts.
From custom fabrics to performance cuts, we design each piece so you don’t have to switch outfits to switch mindsets.
THE WHY & HOW
Everything we do starts with this in mind
can be an athlete.
WAYS TO GET INVOLVED WITH THE COMMUNITY.